Why is Website Design Important for SEO?

Website design is the first thing that customers see so this is also the first thing needed for SEO or Search Engine Optimisation. It is the look of the website which radiates the purpose, credibility and reliability of the site, its company, product or service. Previously websites were only to give style but technology has advanced it to become instruments to attract traffic and get high page rankings thus its relevance to SEO.

This is the primary importance that website design has to SEO, below are some more additional reasons why it is important to Search Engine Optimisation:


* Old websites can get a new look to attract customers more.

When websites are not maintained or renovated once in a while, customers know it when they land on the site. It's not attractive anymore and information is obviously outdated or may even be incorrect already. A good web design should be easy to maintain and change once in a while by its administrators to be relevant to current times and changes too. Customers are more attracted to sites which have modern designs and up to date information. This shows that the company owning the website and offering the product or service is concerned with the customers' satisfaction and ease of navigation when they use the site.


* Catchy web pages contribute to customer satisfaction and more traffic.

As mentioned, a good website design allows the customer to understand the content of the site and to navigate through it without any need for complex thinking. Simply put, the site if at all possible should be a no brainer wherein the customer can just look at it and know easily where to look for a certain topic or image he is looking for. This will contribute to customer retention because the experience was easy and so the response will certainly be positive.


* A good website design should turn visitors to buyers - this is the essence of online marketing.

All websites are in competition with each other especially when they are promoting the same niche, product or service. When a website can convert a visitor to a paying customer, subscriber or follower, then this site is beyond that of their competitors' and you can expect more sales for the business.


All these mentioned benefits are essential for the site's optimisation and when a website has these characteristics, it's sure to catch the attention of search engines.

Web sites with good traffic and great content, which are elements of a website design, are sure to be indexed easily and ranked even higher by the search engines. When this happens the online presence of each web page is established and more traffic comes in. This means more business.

Website design is not only about colours and the arts, it's more about attracting customers nowadays which will then convert to a better customer response.