The internet and all of it applications have opened up an entirely new revenue stream that has never existed before. For example, companies now have an entirely new medium in which they can advertise to potential consumers of their products. Before, companies had been limited to television and magazines, but some products didn't really fit into either medium. However, with the internet, there are websites dedicated to just about every niche making it possible for companies to find sites to advertise on and cater to a particular group of people. Just like offline marketing has its own ineffective marketing strategies, online marketing has its fair share of bad marketing strategies also. I have no idea why these strategies even exist in the world of internet marketing, but some people tend to use them in their business thinking that it's going to work for them.
I've been involved with internet marketing for 10 years now and I can honestly say that there are a ton of marketing strategies that just flat out doesn't work. This is true in the offline world also. A lot of people don't like cold calling, and they have good reason for you. Similarly on the internet, a lot of people don't like starting a forum and putting up fake posts just to make it seem like their forum is active.But anyhow, in today's lesson, I want to share with you a few ineffective online marketing methods that you should avoid and not use at all. I have tried these strategies and have monitored their results, and not one of these strategies brought in 1 subscriber for me to my free email newsletter
Online marketing can attract more people to your website, increase clientele for your business, and enhance proper branding of your business and products. If you are just starting your online marketing strategy the top 10 list below will get you started on a plan that has worked for numerous people.
Start with a web advertising plan and an effective web design and development strategy;
Get ranked at the top in major search engines, and practice good SEO strategies;
Learn to use Email Marketing efficiently;
Dominate your marketing niche with affiliate, reseller, and associate programs;
Request an analysis from an internet marketing coach or internet advertising consultant;
Build an approachable opt-in email list;
Publish articles or get listed in news stories and directories;
Write and publish quality online press releases;
Facilitate and run contests and giveaways via your web site;
Start a blog and communicate with your visitors and customers.
Typical online marketing revolves around the goal of getting more traffic, by using a variety of proven and effective strategies. Viral marketing, SEO strategies, e-mail marketing, banner ads, pay-per-click marketing; and 98 percent of marketers use them as blunt instruments in a get all the traffic and let God sort it out kind of way. Never mind whether that traffic represents really the qualified potential customers and never mind the cost of driving useless traffic.
SEO and content strategy intersect in more ways than optimizing web pages with keywords. How exactly do SEO strategies and content strategies interact? It starts with understanding customer segments, behaviors and preferences for information discovery, utilization and sharing. Knowing what customers care about, how those concern and interests noticeable as search keywords and social topics collapse very well into the keyword research, experienced by professional SEOs. With proper SEO implementation you can boost your website rankings, increase your online presence, and build a portfolio that will last permanently.
Effective online marketing strategies are intended to increase traffic to a site. One of the most ground-breaking ways to increase traffic is guest blogging. Guest blogging takes the idea of article directory sites, where a poster puts up a link to their site after an average article and hopes the viewer wants to go to the site and comprehend more. This guest blogging directs the link back to the article writer's site. All these online marketing and SEO strategies are effective for gaining more and more traffic and really works out very well.
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