Enders Analysis estimated, Facebook's advertising revenue this year will reach 3.5 billion, compared with 1.8 billion in 2010 increased 95%. At the same time, including the video site YouTube and DoubleClick, including display advertising network, Google's display ad revenue this year projected at 2.6 billion, higher than last year, 20 billion dollars. The Facebook 2012 years of leadership will continue to expand.
Display advertising refers to the text, images and video and other forms of display advertising on the page in the standard, but does not include Google's core business - search advertising.
While Facebook's advertising revenue with Google's search business is still worth mentioning in comparison, but the company's 500 million users and a large amount of advertising will promote the rapid growth of its revenue.
"Facebook is changing the market structure, just like Google search business in 2002 with the introduction of new market as advertisers." Enders Analysis Internet industry analyst Ian Maude (Ian Maude0 said.
Google has said, including YouTube and text ads, including AdSense, Google's display advertising business will become one of its primary growth.
Google last September that third quarter 2010 results show that the display advertising business, annual revenue is expected to reach 2.5 billion U.S. dollars. Analysts believe that the business since then has achieved rapid growth. Some analysts even expect that Google's display advertising revenue in 2011 will exceed 30 billion U.S. dollars.
Order to win
Although the tentacles of its web site Facebook and influence compared with the TV, but the average price of each ad is still low, making it relatively cheap advertising. Facebook's ad click-through rate basically the same format as the standard of online advertising. However, compared with banner ads, Facebook is more inclined to text ads, and users often mentioned in one of the recommendations of friends. For useful software video converter for mac to convert videos of almost all formats and DVD Ripper for mac to rip dvd movies, please check for details.
To be continued on Facebook the top one in advertisement revenue this year Part two
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