Facebook -top one in advertisement revenue this year Part Two

Although the tentacles of its web site Facebook and influence compared with the TV, the average price of each ad is still low, making it relatively cheap advertising. Facebook's ad click-through rate basically the same format as the standard of online advertising. However, compared with banner ads, Facebook is more inclined to text ads, and users often mentioned in one of the recommendations of friends.

"Despite the rapid growth of Facebook, but compared with other Internet companies, still have low average revenue per user, Google is only one-eighth." Maude said.

Maude said that although many of Facebook's customer quality is relatively low, for example, buy site, not a large brand, but advertisers are still in the budget from other media to the platform.

Therefore, Facebook growth in display advertising business, mainly from the ad content and users in their time spent on the site. According to the U.S. Internet traffic monitoring agency comScore data, in the U.S., Facebook's ad reached the closest competitor with them three times that of Yahoo.

Maude added that there are some early indications, Facebook beginning to erode Google's search business. "Although the early signs, but it does occur." He said.

Traffic Sources

Transport in the flow of other sites, Facebook began to challenge Google, but still lag behind. comScore data show Google as the United States, Britain and France and other countries of the retail site traffic transported downward trend, while the importance of Facebook has become increasingly prominent, but not beyond Google.

American Research Center, Chi Kupi You (Pew Research Centre) report released Monday shows that, from some of the data, Google is still a major U.S. news websites, traffic sources, the average transmission rate of 30%. In contrast to the agency by 25 sites, Facebook is the U.S. political news and commentary site, "Huffington Post" (Huffington Post) source of the largest user, accounting for 8%.

25 in the nation's largest news sites, in addition to an outside, Twitter at all sites in the proportion of traffic sources are only 1% or less.

Pew said in a report: "social media, particularly Facebook, is growing into a powerful source of news recommended. In the top news sites, Facebook has become a 5 second or third largest site traffic sources. But Twitter only is a common source of traffic. " Make and share videos with Facebook fans by using MP3 converter and MP4 converter for free download.

Facebook did not make comment for it. Google said: "Our focus is to provide customers with display ads substantive results and our customers have responded very well.